Week 7: Interactive activity
7.1 Learning Outcomes:
Outline the different methods of segmenting a market.
Describe how firms determine whether a segment is attractive and therefore worth pursuing.
7.2 Action Required:
Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
Video Link: Watch the following video link-
McDonald’s: Segmentation, Targeting, and Positioning-
7.3Test your Knowledge (Question):
Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 6: Interactive learning Discussion)
from150 to 200 words