This activity accounts for 25% of your overall module mark.
Read this case study about Chipotle. Niccol, B. (2021). The CEO of Chipotle on Charting a Culinary and Digital Turnaround. Harvard Business Review, 99(6), pp32–35.
By Day 4 (Friday) in 300 words address the following:
Discuss whether the CEO of Chipotle adopted an “outside in” (market based) or “inside out” (resource based) approach to strategy development. You should use examples from the case study and base your answer on the material in this week’s lecturecast on internal analysis and your wider relevant academic reading.
By Day 7 (Monday) read the posts from your colleagues and in 200 words post a response to one of your colleagues which addresses the following:
Build on a colleague’s post by offering a novel insight that supports their argument or provide a counter-argument which constructively challenges their ideas. Use academic literature to support your ideas.
5 Harvard Reference for the first post & 4 Harvard reference for the second post… and please ensure you use minimum 2 for each from the moulde lectures (attached)