This week you will continue developing your marketing and communications plan for the Westside Coffee Company (https://www.thewestsidecoffeecompany.com/.)
Write a 250-word content marketing story on The Westside Coffee Company to promote The Westside Coffee Company in the local newspaper that can also be reused on other digital formats, including website, social media, and email blasts to customers.
Create a $3,000 monthly advertising plan for The Westside Coffee Company and justify your options. Use the media costs provided on the Local Media Costs tab in the spreadsheet and justify your recommendations with data.
Format: You have two options: A word document in combination with Excel for the advertising budget. Or, one Word document using tables in Word for the budget portion.
Around 600 words will be needed for the whole paper.